Meta Quest 2 - 2022 National Student Advertising Competition Finalist
I had the pleasure of working with an amazing team and creating a campaign that we truly believe in. Our research showed that our target audience (Gen-Z college students) does not see Meta as an authentic and trustworthy brand. We decided on a campaign that highlights the need to balance physical and digital life. After winning our regional competition and placing in the top eight, we were able to go to the national competition! We did not place, but I am still incredibly proud of the campaign and the team I was able to work with.
A big thanks to our advisor Tom McDonnell and to everyone on team 548! Sco’ Ducks!!
Our tagline that highlights the need for balance between the physical and digital world.
Youtube Pre-roll
Youtube is one of the most popular social media platforms. Here is our execution!
TikTok Executions
Facebook and Instagram are not the biggest fans of TikTok. We thought an ad telling users to '“take a break” on the competition’s platform was a creative twist for this execution.
Twitter Feed
A fresh look on Meta’s Twitter account.
Instagram and Facebook Updates
We had an idea of adding app updates to Face book and Instagram to have Meta Quest users see and connect with other Meta Quest users with an icon.
Snapchat Filter
A filter that shows what you would look like in the Metaverse.
Out of Home Executions
American Airlines Partnership
We had an idea of partnering with American Airlines to display our “Play Out. Play In.” slogan on the inside and outside of planes. American Airlines was voted the best airline for students.
Bus and Bus Stops
The same idea as the American Airline execution, but with local city bus transportation.
Billboards
Billboards that promote the Metaverse.
Great Ideas That Didn’t Fit the Budget
Adult Playgrounds
We thought creating adult playgrounds near college campuses would help build a positive brand value between Gen-Z and Meta.
Campus Field Days
A booth set up on college welcome weeks. This lets users interact with the Meta Quest and have a possibility of winning one in a raffle.
Our Plansbook!
